Words can be powerful. They can engage, inspire and ultimately even affect the bottom-line. However, words need to be conceived first. Then they can result in a communication which is concise, thought-through and to the point.
You only have one chance to make the first impression. Be it with your potential clients, or the HR manager of your dream company. You only have three minutes to present your project to a potential investor. As they say, better be prepared than sorry.
There are so many situations – both in business and in your own professional life – where effective communication is crucial. However, there are frequently more important or urgent things to do, than prepare it.